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Archive for the ‘satisfaction’ Category

Customer relationship Marketing for hospitals

Tuesday, November 25th, 2008

An area that is quite often neglected by hospitals is relationship based marketing. With the advent of e.mail, SMS tools and technology oriented CRM solutions integrated with hospital management systems, it is now possible for hospitals to be in touch with existing and new potential customers in the region through personal communications.

  • Collection of information from target customers
  • Devise billing schemes for patients at the bottom of the pyramid
  • Communicating various services being offered by the hospital
  • Building knowledgebase on customer and members of the family
  • Customer spending patterns for healthcare
  • Loyalty programmes depending on the customer wallet size
  • Special offers to existing customers and family members
  • Express registration and priority consultation
  • Personalisation when customer arrives at the front desk
  • Personal messages for child immunisation
  • Specialised medical checkup plans
  • Refer a friend of relative scheme
  • Analyse and improve on room revenue
  • Higher patient satisfaction
  • Customer satisfaction survey and treatment customisation
We provide consulting and bespoke web development services for hospitals in the areas of customer loyalty progammes and marketing effectiveness.

Posted in cost saving, crm, hospitals, satisfaction, sms | No Comments »

Moulana hospital for Clinical Decision Support System

Friday, November 14th, 2008

Moulana hospital, a leading 700 bedded multi speciality hospital based at Perintalmanna (hospital city, Kerala), has been successfully using H.I.S as a cost saving solution to run all patient touch point departments since 2001. The organisation is powered by fault tolerant dual linux servers running a combination of thick and thin client workstations to run the hospital management information system.

With the addition of newly built in patient infrastructure, the hospital is adding another 100 work stations to facilitate the following activities.

  • Clinical decision support system (CDSS) for nursing stations, wards and out patient clinics – reducing the risks associated with medical prescriptions and drug interactions.
  • Paperless document work flow automation – Real estate space savings and easy access of medical and other statutory records by physicians and administrators
  • Vendor rating system – Seamless purchase order process . right source, quantity,quality, price and time.
  • Supplier integration for pharmacy and stores purchase requisition using a secure and sophisticated remoting framework – Considerably reduces material requisition processes, improves deliveries, product quality and more effective Just in Time inventory.
  • Upgradation of patient workflow systems for better patient experience
  • Integration of servqual service satisfaction survey

Posted in case study, hospital management, hospital software, kerala, linux, satisfaction, servqual | No Comments »

Patient satisfaction survey for hospitals

Thursday, September 18th, 2008
Some valid questions every hospital owner should ask periodically in order to assess how customers perceive the organisation
  • How satisfied was the patient when he last visited your hospital
  • Which are the parameters you think are valid attributes for patient satisfaction 
  • Which attributes do you want to believe are the right ones for mapping satisfaction
  • Which are the most relevant attributes for patient satisfaction
Our team of engineers have developed a module that allows hospitals to measure customer satisfaction based on what your patient thinks are the right attributes for a pleasant experience. We used the internationally recognised methodology known as servqual for service satisfaction
 
The patient satisfaction survey is available as a product and service for all existing customers of SA-HIS
 

Posted in hospital, patient, satisfaction, servqual, survey | No Comments »