Archive for the ‘sms’ Category

Customer relationship Marketing for hospitals

Tuesday, November 25th, 2008

An area that is quite often neglected by hospitals is relationship based marketing. With the advent of e.mail, SMS tools and technology oriented CRM solutions integrated with hospital management systems, it is now possible for hospitals to be in touch with existing and new potential customers in the region through personal communications.

  • Collection of information from target customers
  • Devise billing schemes for patients at the bottom of the pyramid
  • Communicating various services being offered by the hospital
  • Building knowledgebase on customer and members of the family
  • Customer spending patterns for healthcare
  • Loyalty programmes depending on the customer wallet size
  • Special offers to existing customers and family members
  • Express registration and priority consultation
  • Personalisation when customer arrives at the front desk
  • Personal messages for child immunisation
  • Specialised medical checkup plans
  • Refer a friend of relative scheme
  • Analyse and improve on room revenue
  • Higher patient satisfaction
  • Customer satisfaction survey and treatment customisation
We provide consulting and bespoke web development services for hospitals in the areas of customer loyalty progammes and marketing effectiveness.

SMS as an effective medium for hospital communications

Tuesday, August 12th, 2008

SMS is an effective and affordable means for communicate with various stake holders. By the help of the HIS-SMS server, hospitals can seamlessly reach out to the target audience with no efforts.

  • Doctor update on appointment schedules and meetings
  • Marketing communications for patients
  • Blood donor information and alerts
  • Infant immunisation alerts for parents
  • Performance alerts for doctor owners
  • Stock related queries for pharmacists and store managers
  • Maintenance schedules for engineers
  • Monthly performance figures to shareholders
  • Instant message to duty staff

PVS hospital is a 250 bedded super speciality unit which is based at Kozhikode, Kerala and has been extending quality healthcare services to a population of over a million since 1965. By implementing H.I.S-SMS, a two way rule based SMS engine, the organisation has been able to make significant gains using existing Linux based IT framework to enhance customer satisfaction and providing simplified access to critical hospital management information through GSM handsets.

Patient benefits

  • Fix appointment with the doctor
  • Get history of last 2 check-ups
  • Get BP/ ECG / Blood Sugar level in the last check up
  • Find a specialist like cardiac surgeon or pediatrician
  • Update on hospital facilities and health policies on demand
  • Health Insurance claims update

Hospital benefits

  • Alert on the vaccination due dates medication reminder to patients
  • Message to confirm appointment with a doctor / dentist
  • Alerts on new diseases and vaccines like Hepatitis B
  • Alerting blood donors forums
  • Well wishing messages to discharged patients
  • Medical headlines on the mobile
  • Patient referral notes

Physician's benefits

  • Appointment scheduled with the patients
  • Conferences, attendance at conventions and meetings from the Hospital
  • Information regarding new policies
  • Daily in-patient list
  • End of day consultation summary

Doctor owner benefits

  • End of the day cash collection
  • Alert high value payments
  • Purchase summary for the day
  • In patient / Out patient statistics

Peace of mind – Shekar Nethralaya Bangalore

Friday, July 18th, 2008

Year established : 1999
No.of beds : 35
Specialities: Eye Hospital / Super Speciality Eye Hospital

2. Why did you choose Software Associates

We had tried three software providers and were not happy with post sales service. We were looking for some one who can bring in value through software into our practice. Came across Software Associates through web. We reached them and the initial interactions were good. But still we wanted to be doubly make sure and we made a trip to Kozhikode office. We interacted with their clients, end users and also found about their emphasis on quality product. Super post installation and support and above all extremely good work ethics. They were our obvious choice.

3. Software Associates is different..

a) Good Domain knowledge
b) Excellent Team
c) Quick grasp of subject
d) Least time that a client needs to spend to communicate to them – their domain knowledge
e) Clear Communications
f) Delivery of products on time and as required
g) We hear “yes” from them more number of times than from our earlier service providers.

4. Immediate benefits of installing SA-H.I.S

a) An excellent system of patient management
b) Predictable work in spite of staff rotations
c) Patient waiting time has reduced
d) Appointment system streamlined
e) Communication gaps of conventional system are fully eliminated

5. Administrative Benefits : Too good. I feel to have good control of situation.

a) Operating expenses : Hope to cut it down by 20 to 40%. It is early to comment now.
b) Accurate billing : A great benefit.
c) Lower Inventory : It may take 2 to 4 months.
d) Pilferage control : Yes. We have done it 100% . Peace of mind.
e) Monitoring : Very important benefit. While away, I feel too comfortable as my organization can be monitored easily through net, SMS.
f) Long term planning : The statistics and success and failure of our various projects can be
monitored through analysis and reports. Helps in long term planning.

6. Patient Satisfaction

It has created a ‘wow’ effect. They feel that they are being pampered after implementing
the patient flow management system. The document management system allows easy
access to past visit records.

7. Management Benefits

Happy patients, happy employees, a silent but fiercely competent H.I.S as the back bone of all this is truly an asset for management. Management gets all the important inputs from the data and can implement its vision through a systematic H.I.S.

8. Doctor Benefits

Patient data management, analysis of patient patterns, disease statistics, patient time monitoring, doctor efficiency monitoring. In brief within seconds to minutes, we get data at our desktop.

9. Organisation perception

An excellent decision of choosing Software Associates. They delivered beyond our expectations.

10. Which departments are most benefited

Nearly all departments.

11. Which departments are least benefited

We cannot think of any.

12. What would be approximate overall cost savings on using HIS in your organisation

It is a little early to comment on this now. May be after six months.

13. How much management time is saved every day

Yes, approximately 60 – 70%. We could not believe ourselves. It is simply peace of mind.

Why not when Software Associates can design something which can do so well !!

SA-H.I.S is powered by a Linux server

Dr. Y L Rajashekar

Hospital Information System – H.I.S from Software Associates

Monday, December 10th, 2007

It is not just another hospital software. SA-H.I.S is a serious cost saving tool for your organisation. Use the cost calculator to find the savings potential for your hospital.

Inventory – Optimise stock level by up to 30%

  • Early expiry notification
  • Tag medicines to recommending doctors
  • Alternate drugs for substitutes
  • Barcoding for easy tracking
  • Multiple outlets for pharmacies
  • ABC / FSN analysis
  • Stock velocity management

Finance – Centralised control

  • Integrated with all departments
  • Online voucher approval and printing
  • Cost centre analysis
  • Transaction zooming for easy audit
  • Statutory reports as per companies act

Maintenance – Managing equipments

  • Warranty tracking
  • Assets classification using barcodes
  • Equipment breakdown history
  • Track Insurance policies and claims

Front office – Less waiting time for the patient

  • Easy patient enquiry
  • Pre registration to avoid long queues
  • Quick discharge process
  • Single point payment

Management – One click information

  • Interactive query for daily transaction summaries
  • Doctor and department monitoring
  • SMS alerts on daily reporting
  • Hospital business analytics
  • Audit alerts

Physician – Easy access to patient information

  • SMS alerts on appointments
  • Patient medical history
  • Electronic prescription printing
  • Access to document archival

Personnel – More with less people

  • Access control restrictions
  • Employment history
  • Payroll processing
  • Time office interface

Technology – Cost of ownership

  • One click install for workstations
  • Windows 2008 server OR
  • Linux server for reliability and scalability
  • Windows XP home or VXL thin client terminals

Tools – Easy to install and maintain

  • Firebird – RDBMS – Since 1985. (Boeing, Nokia, US army)
  • Built using the best windows RAD tool
  • 3 tier architecture for large installations

Methodology – Industry standard practices

  • Agile programming
  • Unit testing
  • Structured automated testing processes
  • Beta testing installation

Enhancements – We grow with you

  • Dedicated development team
  • Quarterly minor upgrades
  • Major releases every year

Software Associates – Technical expertise, creativity and business knowledge

  • 17 + years of expertise in healthcare domain
  • 140+ installations spread across India, Africa and the Middle East
  • Backed by a team of 70+ professionals

Support centers at Kozhikode, Kochi, and Trivandrum